Everyday life, reinvented.
A single solution for a multitude of uses.
Our lifestyles have evolved. Everyday objects, much less so.
Carry. Pull. Stack. Crush. Move. Repeat.
The problem isn’t carrying things. It’s having to constantly adapt to the limits of the products around us.
Treating everyday life as a real subject of innovation.
After several years designing products for mobility and transport, Hugo realised that everyday life remains one of the least reinvented fields.
BOMY was born from that ambition: creating smart products that finally adapt to the way we actually live.
A use-driven approach.
At BOMY, every product is born from a real everyday frustration. We design functional, intuitive and durable solutions, built to fit real uses rather than impose new constraints.
Because good design is invisible. It simply makes everyday gestures more natural.
Months of development to make things simpler.
Behind every BOMY product lie months of research, prototypes, testing and refinement. Because a product that’s simple to use often requires considerable invisible work.
75
technical plans and sketches
540
hours of design work
8
iterations cycles before testing begins
What guides us.
Tested in real life
Every prototype is tested by varied profiles and improved from real feedback. Because a good product is built in the field, not only in the workshop.
Useful innovation
We rethink everyday uses often overlooked: organising, carrying and moving more easily. Every feature exists to answer a real need.
Built to last
From materials to mechanisms, every detail is designed to support years of use. Buy less often. Use longer.
Turning everyday constraints into natural gestures.
This vision guides every BOMY creation.
Carry less. Move on.